Standard Media Index

Standard Media Index (SMI) is an advertising analytics company that helps businesses visualize how effective their advertising really is. They provide more Ad Spend Data to Australia, New Zealand, Great Britain and the United States than any other company.

I worked on a redesign of the Standard Media Index website. Three different sites: the SMI blog, login for clients and informational website were combined to allow for one comprehensive site. We edited images, strategized a new color theme for the site, and came up with a new interactive layout. In addition, I hand-coded all HTML/CSS and JS for the site, and worked on improving analytics for the site by honing the keywords and general wording of each web page and blog post.