Aviles Customs: Building a Brand from Ground Up
Project Context: Tasked with creating a complete brand identity for a New York City handyman and home improvement service provider with no previous brand presence.
Design Approach: Employed an iterative design process focused on capturing the essence of craftsmanship and reliability while maintaining visual simplicity and professionalism.
Design Process:
- Discovery & Strategy
- Client consultation to understand business values and goals
- Market research and competitor analysis
- Definition of target audience and key messaging
- Multiple logo concept iterations
- Color palette and typography selection
- Brand guidelines creation
- User-focused wireframe development
- Strategic incorporation of customer testimonials
- Clean, professional layout design
Impact: Created a professional brand identity that effectively communicated trustworthiness and expertise, while providing a platform for customer testimonials to drive business growth.
