Standard Media Index: Digital Platform Unification
Project Context: Led the comprehensive redesign of Standard Media Index's digital presence, serving a global leader in advertising analytics across Australia, New Zealand, Great Britain, and the United States.
Technical Approach: Combined strategic design thinking with technical expertise to transform three separate digital properties into a unified, powerful platform.
Key Deliverables:
Platform Consolidation
- Unified blog, client portal, and corporate website
- Streamlined user journeys and information architecture
- Enhanced cross-platform functionality
- Custom front-end development
- Interactive feature implementation
- Responsive design solutions
- SEO strategy implementation
- Content optimization
- Analytics enhancement
- Keyword strategy development
Impact: Created a cohesive digital ecosystem that strengthened SMI's market position and improved user engagement across multiple international markets.
